Wilkinson case study Essay

Introduction Many companies have been established in 1772 like Wheelhouse and Osborne group but the most well known company founded in that period is probably Wilkinson sword. Wilkinson is an English brand which is now specializing in razors, belonging to the American Energize since 2003. It has been developed step by step over the years, 1772: Henry Knock, gunsmith from King George Ill, founded a company specializing In guns and bayonets. 1 805: the first stone for a famous trademark Is laid: Wilkinson sword.

Henry nook’s step- son, James Wilkinson, Inherited the company after the death of the latter. James develops the business by adding the manufacture of swords to Its activity. With as masterful precision work, Wilkinson Sword has quickly gained a solid reputation. 1898: Wilkinson Sword creates the first safety razor, the “Pall Mall”. These extremely effective razor blades used sharpened hollow base: It was the safest models In the market. 1903: In the early 20th century, the company began to diversify into products Like bicycles, motorcycles and automobiles 1903; 1 912).

To compensate for the missing arms orders after the 1st World War. Gardening tools and hunting knives are produced. 1929: back to the source, Wilkinson focuses on the production of razors and develops the Empire, the enhanced successor Pall Mall. For the first time we could adjust the distance between the blade spring and the angle and also of the housing relative to the handle. In addition, the grinding could be done directly on the razor, which was a revolution at the time. 954: Moving the production of blades Soling, classic place of production of Tuttle. The beginning of the double-edged blade of stainless steel production. Even today, most of Wilkinson blades that are sold in Switzerland are produced in Soling. 1971: Wilkinson is the first manufacturer to develop a system of manual shaving as it is known today, the blades held by a plastic frame: Wilkinson Sword 7TH. 1993: The merger with Chick (parent Warner Lambert) created new opportunities in the global market.

The shaving products are now marketed in Europe under the Wilkinson Sword brand and other continents under the Chick brand. 1994: Based on he Protector, which was a huge success, the first manual system is created for women: Lady Protector. 2003: the redemption of Wilkinson sword by energize Producer who bought the shaving division to the pharmaceutical company Pfizer, outgoing owner of Wilkinson Sword. In the same year was the launch of the first four razor blades in the world: Equator. Its 4 blades are perfectly synchronized and reconciled for exceptional comfort. 012: Intuition Naturals – Good for the skin, good for the environment, The new variant Intuition, INTUITION NATURALS doesn’t contain NY parable or fragrance Is now enriched with Aloe 100% natural. Its echo-friendly packaging from recycled materials and Is Itself 100% recyclable. Wilkinson case study By Sabina_UK 1772: Henry Knock, gunsmith from King George Ill, founded a company specializing in guns and bayonets. 1805: the first stone for a famous trademark is laid: Wilkinson sword. Henry knocks step- son, James Wilkinson, inherited the company after the swords to its activity.

With as masterful precision work, Wilkinson Sword has quickly “Pall Mall”. These extremely effective razor blades used sharpened hollow base: it was the safest models in the market. 1903: In the early 20th century, the company began to diversify into products like bicycles, motorcycles and automobiles (1903-1912). To compensate for the missing arms orders after the 1st World War, for the environment, The new variant Intuition, INTUITION NATURALS doesn’t contain any parable or fragrance is now enriched with Aloe 100% natural. Its echo-friendly packaging from recycled materials and is itself 100% recyclable.