Recently, we have interviewed 3 candidates for the position of the new Sales Manager for our subsidiary in Warsaw, Poland. We have reached the decision to appoint Barbara Charms. We will briefly describe the candidate’s strengths, weaknesses and explain the reasons for the decision why Barbara is the most suitable for this position. _Firstly, she has a Diploma in Marketing, has been working for Fast-Track since she left school and had the best sales results of the team.
This implies she has experience in the areas of developing sales, increasing customer numbers as well as managing the sales team. Therefore, we can fully utilize her potentials and get the best results without having to put her through an extensive, expensive and time- costing training course. _Moreover, through the interview, we have seen that she is a confident, energetic person, who also has a strong charisma. That is to say she can lead her subordinates in the direction of her strategy for developing sales, make decisions on the outside of her viewpoint being shaken by others, which makes her a determined, natural and persuasive leader.
Furthermore, by having those qualities, we can see that she can be an active traveler who can go frequently as the Job involve the need of traveling across the region. _Len addition, she is fluent in both Polish and Russian, which is very important as the branch requiring the position is located in Poland where Polish is the regional language and Russian is widely used. Though she is not as excellent in English, she still has a good vocabulary which can be used to at least communicate and we can expect her English proficiency to improve during her time working as a manager because she will be exposed to foreign people, affairs and cultures.
Besides, her good knowledge of computing also matches a criterion of what the position needs: innumeracy skill . Though she is inferior to both Valid and Remembering in academic background and to Valid in organizational skills, we still think that her strengths will make up for these weaknesses of hers and she will still be able perform well if appointed to this position. We hope you will take our suggestion into consideration. Regards, (name) Head of the interviewing team. V. USEFUL VOCABULARY Attractive, interesting, brilliant, intelligent, smart, ideal for. Fantastic, astonishing, amazing, incredible, unusual, unique. Fashionable, stylish, gorgeous, shiny, glossy, elegant, popular. ; Expensive, high-quality, reliable. Comfortable, user-friendly, practical, economical, high-tech. ; Robust (strong), light, elastic, adapt to the shape off person’s + N, ; Hard-wearing (=long-lasting), flexible, durable, well-designed, well-made, best-selling. ; Meet the needs; In demand of 1. Link the product too customer need and explain how your product will satisfy that need.
Provide the customer with a compelling reason your product will help him accomplish a task more efficiently or improve a specific work process. . Point out the physical features of the product (material, color and size). Discuss why a particular material works to enhance the product’s performance and durability. 3. Point out any differences between your product and the competitor’s product. In a competitive marketplace, you need to set your product apart from the competitors to increase sales and gain a solid piece of the market.
Point out differences related specifically to product characteristics, such as a larger size for the same price or a variety of color options. Explain any performance differences and provide the buyer tit an example of how those differences can relate to ease of use and improved efficiency. 4. Give customers an incentive to purchase your product by pointing out any lifetime guarantees or other warranties. This shows that your company has confidence in the product and will help encourage your customer to make a purchase.
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